Çevrimiçi satın alma davranışı: sistematik bir derleme
DOI:
https://doi.org/10.51982/bagimli.1390015Anahtar Kelimeler:
Bağımlılık- çevrimiçi alışveriş- çevrimiçi satın alma davranışı- kompulsif çevrimiçi satın alma- problemli internet alışverişiÖz
Alışveriş süreci internetin hayatımıza girmesiyle yeni bir boyut kazanmış ve karşımıza çevrimiçi alışveriş olgusu çıkmıştır. Çevrimiçi alışveriş, ortaya çıktığı tarihten itibaren giderek artarak geleneksel alışverişe nazaran daha çok tercih edilmeye başlanmıştır. Bu durum bireyleri yeni bir bağımlılık riski ile karşı karşıya bırakmaktadır. Bu derlemenin amacı, çevrimiçi satın alma davranışını incelemiş araştırma makalelerinin incelenmesidir. 2017-2023 yılları arasında çevrimiçi satın alma davranışı ile ilgili gerçekleştirilmiş çalışmalar Scopus, Pubmed, Ekual ve TRDizin veri tabanları aracılığıyla taranmıştır. Taramanın sonucunda 84 makaleye ulaşılmıştır. PRISMA adımları izlendikten sonra derlemeye dahil edilecek 12 çalışma belirlenmiştir. Makalelerin incelenme sürecinde çevrimiçi satın alma davranışı kavramının, farklı araştırmacılar tarafından değişik işevuruk tanımlarının yapıldığı görülmüştür. Bu bağlamda çalışmalar işevuruk tanımlarına göre çevrimiçi kompulsif satın alma, sorunlu / problemli internet alışverişi ve çevrimiçi alışveriş bağımlılığı olmak üzere 3 gruba ayrılarak incelenmiştir. Çevrimiçi satın alma davranışı için koruyucu faktör olarak en çok incelenen değişkenin sosyal destek olduğu görülmüştür. Sosyal medya kullanımı, uyum bozukluğu, dissosiyasyon, dürtüsellik ve aleksitimi belirtilerinin varlığı, kaygılı bağlanma ve düşük benlik saygısının çevrimiçi satın alma davranışı için risk faktörleri olduğu belirlenmiştir. Mevcut bulgular çevrimiçi satın alma davranışının aşırıya kaçmasının önlenmesi ve gerektiğinde uygun müdahalelerin belirlenmesinde yol gösterici olabilir.
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