Benlik saygısı ve kontrolsüz kredi kartı kullanımının çevrimiçi alışveriş bağımlılığı üzerine etkisi
DOI:
https://doi.org/10.51982/bagimli.1102018Anahtar Kelimeler:
Benlik saygısı- kontrolsüz kredi kartı- çevrimiçi alışveriş bağımlılığıÖz
Amaç: Bu çalışmanın amacı, genç bireylerin benlik saygısı ve kontrolsüz kredi kartı kullanımının çevrimiçi alışveriş bağımlılığı üzerindeki etkisini belirlemektir.
Yöntem: Çalışmaya, 388 genç birey gönüllü olarak katılmıştır. İlişkisel tarama modeli esas alınarak yapılan bu çalışmada Benlik Saygısı Ölçeği, Kontrolsüz Kredi Kartı Kullanımı Ölçeği, Çevrimiçi Alışveriş Bağımlılığı Ölçeği kullanılmıştır.
Bulgular: Katılımcıların yaş ortalaması 19,7 yıl olup, 213’ü (%54,9) kadındır. Genç bireylerde benlik saygısı kontrolsüz kredi kartı kullanımını %56,4 açıklamaktadır. Bununla birlikte, benlik saygısı ve kontrolsüz kredi kartı kullanımı çevrimiçi alışveriş bağımlılığını %80,4 açıkladığı ortaya koyulmuştur. Ayrıca, bireylerin internette geçirdiği süre, benlik saygısı, kontrolsüz kredi kartı kullanımı ve çevrimiçi alışveriş bağımlılığında anlamlı bir farklılık oluşturmaktadır.
Sonuç: Birey sosyal olarak kabul görme, statü kazanma gibi benlik saygısının artışını sağlayacak pek çok durumun ürün elde edinimi ile gerçekleşebileceğine yönelik beklentisi, çevrimiçi alışverişe ayırdığı zamanı etkileyebilir ve kredi kartının kullanımda kontrolü yitirmesine sebep olabilir..
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